Whether in urban centres, sparsely populated rural areas, nature reserves or agriculture - we are facing major challenges in the shadow of the climate crisis, urban sprawl, housing shortage, and issues of healthcare and mobility. As a university in the heart of Germany's largest metropolitan region, the Berlin University of Applied Sciences and Technology (BHT) is familiar with these areas, and its research and transfer projects contribute to making urban and rural life sustainable and fit for the future. The Research and Transfer Day 2024 will show how diverse the projects are, what potential there is and where researchers still face challenges.